CLIENT: Syntext Printers, Nottingham.
PURPOSE: To emphasise the company's Point Of Sale design & production capability and help it build these value-added services as well as generating print business per se.
COMMENTS: The initial call came on a Monday and the briefing meeting happened the next day. By the end of Wednesday sections of the first draft were available for comment / review and by Thursday evening fully approved copy had been emailed for page layout. The brochure showcased a full range of print substrates and styles, in addition to providing a useful backgrounder on the whole P.O.S. concept.
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